Uničov All Around
An exhibition about cycling in Uničov, scattered across seven bus stops. Seven A1 panels, a nineteen-kilometre route, roughly an hour and three quarters by bike — an exhibition you cannot walk through.
An exhibition about cycling spread across seven bus stops around Uničov — nineteen kilometres, about an hour and three quarters by bike.
The brief
Uničov had adopted a new slogan, "Uničov všude kolem" (Uničov All Around), and needed something to fill it with. Instead of panels in a gallery or on the main square, we dispersed the exhibition across the town and its surroundings: stops in Střelice, Benkov, by the railway station, by the Miele plant, in Brníčko and in Stromořadí. The form says what the content says — by bike you can get anywhere.
The visual principle
The town's logotype carries a sun symbol in place of the letter O. In the exhibition title it reads equally as a wheel, and because it occurs in both "Uničov" and "kolem", it holds the whole wordmark together without a single added element. The yellow from the town's identity stayed the only accent colour; everything else is black on white.
A panel as a spread
Each stop has its own topic — Bikes for Africa, trail and road, history, cycle paths, racers, culture. Each panel is therefore built like a magazine spread: a strong headline, a standfirst, columns of text and bands of photographs. Yellow boxes with QR codes point to what would not fit — the local trail network, a chronicle of cycling in the town, a documentary film.
Finding your way
The footer of every panel lists all seven stops with the current one highlighted in yellow. Anywhere along the route you know how much is behind you and what lies ahead — the exhibition works even for someone who runs into it halfway.
What I like most about this brief is that the exhibition cannot be cheated. You cannot walk it in ten minutes and leave; you have to get on a bike and ride a stretch of the region I live in. The sun symbol from the town's coat of arms reads as a wheel in the title — that was the moment it became clear the whole theme holds together by itself.
